Members of the Moose Jaw Economic Development Commission are staying tight lipped about the branding campaign that is about to be launched in the Friendly City.

The local group has been working for some time on the project that will help Moose Jaw get more attention on the national and international markets. Its a way to attract new investors to our city and possibly new jobs.

The EDC is planning a special launch for the end of the month and Councillor Dawn Luhning says it'll be pretty interesting. "We've come up with a concept but I can't tell you want that concept is. We're really excited about it and the one that they utilized turned out to be very, very good and I think people are going to be happy with it. Its really exciting and way better than the 'I love Regina' campaign."

The slogan, logo and other details are expected to be revealed at a special luncheon at the end of the month, followed by a public kick off.