If you don't use it, you'll lose it.

That's that challenge behind Brain Health Awareness Month, celebrated every year in March.

The goal of the challenge is to exercise your brain in the same way that you would the rest of your body. Glenda James, the executive director of the Saskatchewan Brain Injury Association, explains what that means.

"It's just as important as heart health or lung health with one big difference. The brain controls absolutely every part of your body so you need to take special care of it."

James says we often take what the brain does for granted, especially its non-voluntary functions like breathing and metabolism. She suggests some of the ways to keep your gray matter in tip-top shape.

"Try some brain teasers or do something that challenges your brain to think about something in a different way than you usually would. There are lots of different political ideas out there, maybe take the time to explore a new one. Learn something new like a language or skill."

On top of all that, James can't recommend enough actual, physical exercise for maintaining brain health.

"Your brain is the oxygen hog of your body. It needs a lot of oxygen and blood flow. So it's really important to do physical exercise to keep that flow going.

To help promote this effort, the association is organizing a golf fundraiser set for this spring called "Brain Tees." You can sign up for the raffle to win a weekend of golfing by clicking here.