Trying to combat some of the worst statistics associated with drinking and driving, SGI has launched a brand new campaign.

It's called 'A Knock on the Door' and some residents can, unfortunately, relate - those who have received the devastating news that one of their family members isn't coming home. 

Split into two pieces, the first portion of the campaign is a story of a family who waits for their mother to come home, but she never does. The father hears the tragic news from officers who come to the door to inform the next of kin. The second is testimonials from first responders and medical staff who work in Saskatchewan, talking about how they had to tell family members they couldn't save their loved one or the heartbreak they've felt looking in the back seat to see a child or seeing a car seat knowing they won't see their parent ever again.

"Impaired driving takes lives, breaks hearts and it shatters families, so that's why SGI is launching this new awareness campaign, to hopefully help save lives, and prevent families from experiencing that unnecessary pain," explained Marie Schultz, a Communications Consultant with SGI.

She said that although this campaign is brand new, they've already begun to see and hear feedback.

"We found that emotion really does get through to people. This campaign, we've posted it on all of our social media channels, and people are sharing their moments that they've had. One person said 'I had that knock on the door 30 years ago and that feeling has never left,' so it's something the people can certainly resonate with."

There's a variety of topics that SGI could have geared their efforts towards, but Schultz detailed that with Saskatchewan having some of the worst statistics related to impaired driving and collisions they feel the need to keep pushing for everyone to choose a safe ride home.

"Our numbers are really high in Saskatchewan for impaired driving, and that's unfortunate because it's 100% preventable. we always have to be doing something fresh and new so people don't get drowned out by the same old messaging all the time. We want to do something that resonates and makes them think like 'wow, this can actually happen to me'."

You can find more about the campaign and watch both the dramatization and the real-life testimonials by clicking here.