The publicly traded Wall-Street stock for the American company GameStop rose exponentially earlier this week, as a social media campaign targeted major hedge funds.

Aaron Ruston of Purposed Financial said there were both winners and losers as the stock climbed from a value of about $18 a couple of weeks ago to over $300 within a couple of days.

With the public pushing back against Wall Street, Ruston said it's indicative of the times.

“Money is made when the markets go up, and money is made when the markets go down,” he said. “Those people that were betting these stocks were going to drop, they’re saying … ‘We’re losing billions of dollars in some cases. We’re getting out of there’. Really it’s people giving it to the establishment.”

What has been created on platforms is basically people going in and driving up prices of stocks beyond what the company’s financial cashflows would be justifying.

The investment landscape is changing, and Ruston said that at the end of the day investors have to be very cautious with these moves.

“When it was trading at $18, those that jumped in and said ‘Let’s play this one’, and then it rockets up at 6, 7, 800-per cent, those are definitely the winners,” he said. “The ones we fear are going to get hit hard are the ones that bought in the momentum rising. They’re not seasoned enough to see when a downturn will come. The drop can come, and it will come very quickly. When the reality hits of what is there and that isn’t there.”

Ruston said he's telling clients to choose solid portfolios that meet your investment style, and stay away from knee-jerk buying and selling.

“Do not go for a home run all the time,” he said. “Every now and then you will get it. But secure yourself in an investment portfolio that is good for you that meets your obligations.”