Tim Hortons Camp Day doesn't just send kids to camp, it hopes to turn them into leaders. 

Each year on Camp Day, proceeds from hot coffee sales and other initiatives (bracelet sales and assorted other donations) help send kids from low-income families to one of seven  Tim Hortons camps across North America. 

"Hopefully it changes their life and makes a difference down the road," said Moose Jaw Tim Hortons owner Don Howe.  Howe added that in recent years they've created the Tim Hortons Leadership Program that camp participants can use a springboard to greater life opportunities. 

"A lot of these kids, if (camp organizers) see potential in them, they'll bring (the kids) back for another five years of camp experience.  We get to hear their stories in the fall at our convention about what it's done for some of these kids.  It's a fantastic thing."

Howe also marveled at the continued community support on Camp Day, when local celebrities help out behind the counter, in the drive-thru and in other areas. 

"There's never a lack of people willing to volunteer," said Howe.  "Police officers, (Golden West) radio station announcers, fire department, the Moose Jaw Miller Express, Moose Jaw Warriors - it's just been fantastic." 

MJ Firefighters (L-R) Matt Lys, Brock Chelsberg, Chris Luiten and Ian Clark wash windows in the Drive Thru in exchange for donations

In 2016, $12.6 million was raised across Canada on Camp Day, allowing about 19,000 kids to attend one of the camps.