Header

So, his presentation is called "The Branding Highway".  He is a gifted motivational speaker by the name of Gair Maxwell.  Our mayor has seen him in action and wants locals to see and hear.  Maxwell will be in Moose Jaw next week.

I'm assuming we'll find out how we can expand on what we've already got.  I believe "The Friendly City" is a great nickname and "Surprisingly Unexpected" is a pretty good slogan. I don't think we need to change.

I'll point to Saskatchewan Polytechnic.  That's the relatively new brand for what was SIAST - The Saskatchewan Institute of Applied Science & Technology and before that it was STI - Saskatchewan Technical Institute.  What was wrong with the original name?  Nothing.  The changes are made by people who want to leave their mark - egotistical people who think they're leaving a legacy.  In the end, the taxpayer foots the bill for the new signs, the new logos and the new letterhead.

I believe the City of Moose Jaw has a lot of good things going on and I love our nickname and our slogan.  Time will tell what what happens in the wake of "The Branding Highway" presentation but if someone proposes anything more than expanding and improving our brand, I'll predict backlash.

The opinions expressed in this article are those of the author and do not necessarily state or reflect the views of Golden West Broadcasting. Publication on this website should not be considered an endorsement. GWB and its employees do not express or imply any warranty or assume any legal liability or responsibility for the accuracy, completeness, or usefulness of any information on this website. GWB will not be held liable for any direct or indirect loss or damage arising under this disclaimer or in connection with our website. By using our website, you accept this disclaimer in full.

DiscoverMooseJaw.com is Moose Jaw's only source for community news and information such as weather and classifieds.

Search the Biz Guide

Login