Last Month, the federal government announced an investment of more than $1.8 million to the Canola Council of Canada (CCC) through the AgriMarketing Program under the Canadian Agricultural Partnership.

"Canada leads the world in canola exports and this investment will keep growers well-positioned for future success. The Government of Canada is determined to maintain this leadership and will invest in projects that support the growth of the canola sector. This investment will provide the Canola Council of Canada the support and tools they need to remain a global leader in canola,” said Marie-Claude Bibeau, Minister of Agriculture and Agri-Food.

When combined with contributions from the canola industry, up to $3.6 million will be invested over the next two years to help CCC make progress on two of the canola industry’s Keep it Coming 2025 strategic priorities: differentiated value in the marketplace, and stable and open trade.

“This joint investment is great news for the entire canola value chain as we focus on the needs and challenges of a dynamic and evolving global trade environment,” said CCC President Jim Everson. “Canola is an important driver of the Canadian economy, and this investment will help ensure the canola industry is leading the way towards the federal government’s objective of $75 billion in agri-food exports by 2025.”

More than 90 per cent of Canadian canola is exported as seed, oil or meal.

This funding will help the industry proactively address and resolve trade barriers in international markets, foster market diversification, as well as build the value and reputation of canola around the world through activities such as:

- Seeking full recognition of Canadian canola’s world-leading sustainability practices so that canola can generate the most value as a low-carbon renewable feedstock.- Building relations with our customers and their governments to address trade inhibiting practices before they become market access issues.- Engaging with existing and potential customers in key markets to demonstrate the latest research-backed benefits, quality characteristics and reliable supply of canola seed, oil and meal.- Conducting in-market research and outreach to support canola’s brand as a healthy oil and high quality, versatile meal, and address changing market demands.- Proactively working to ensure our canola meets the requirements of our export customers – such as efforts through the Keep it Clean program and monitoring potential risks in major export markets.

Efforts will be focused on established and emerging global markets including the U.S., China, Mexico, Japan, the European Union, South Korea, Vietnam, Thailand and Pakistan.

More Ag News

FCC Economists Identify Five Trends To Watch In 2022

Farm Credit Canada’s (FCC) economics team is forecasting what’s in store for Canada’s agriculture and food industry in 2022. “Sometimes the best indicators of what will happen in the future can be…

Nitrogen Levels In The Soil Expected To Skyrocket

Farmers gathered some key information during Alberta's Agronomy Update this week. The virtual event brought together over 500 participants throughout the two days. One of the featured speakers was…

Saskatchewan Releases New Clubroot Map

The 2021 Clubroot Distribution Map is compiled annually through Ministry of Agriculture surveys and reports/samples submitted by producers and agrologists. The map outlines the Rural Municipalities…

USDA Releases January WASDE

The USDA released multiple reports on Wednesday including the January WASDE (World Agricultural Supply & Demand Estimates Report). Jon Driedger, vice-president with LeftField Commodity Research,… is Moose Jaw's only source for community news and information such as weather and classifieds.

Search the Biz Guide