Regina based, Avena Foods Limited, a specialty miller of gluten-free pulse and Purity Protocol oat ingredients in Western Canada making a key announcement on Wednesday. 

Avena has joined Field to Market Canada, a multi-stakeholder initiative working to define, measure and advance the sustainability of food, feed, fiber and fuel production.

The company has enrolled its first project in Field to Market’s Continuous Improvement Accelerator to advance Pulse Sustainability. 

The project will measure, analyze and drive improvements to the sustainability of pulse crops in Southern Saskatchewan in five key areas: land-use efficiency, soil conservation, greenhouse gas emissions, energy use and soil carbon.

The new initiative makes Avena the first company within Field to Market Canada’s membership to register a Continuous Improvement Project focused on advancing pulse sustainability.

Avena Foods Limited was first established in 2008 by a group of pedigreed seed growers.

Today, Avena Foods has three facilities located in major oat and pulse growing regions on the Prairies.

Avena's Purity Protocol oat mill is located in Regina, its Best Cooking Pulses processing and splitting facility, is in Rowatt, Saskatchewan while their Best Food Ingredients specialty milling facility is in Portage la Prairie, Manitoba.

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