Rising Pork Demand In India


There's demand for Canadian pork in India. That's according to Jacques Pomerleau, Executive Director of Canada Pork International.


"We've been to India a couple of times to take a look at what would be the exact needs and requirements of that market," he says. "Indian consumption of pork is very low, but at the same time, with the emerging middle class and growing tourism, we have significant requests coming from five star hotels and retailers."


Canada currently exports no pork to India. Pomerleau hopes that will change.


"There are very good opportunities if we could finalize any arrangement that would provide us with some access," he says.


A joint study released in 2010 projected benefits of bilateral trade between the two countries would be worth between $6 billion and $15 billion. As part of his election campaign, Prime Minister Harper has pledged to have a free trade deal with India in place by the end of 2013.